The twitter mute button: a web filtering challenge

  • Authors:
  • Jennifer Golbeck

  • Affiliations:
  • University of Maryland, College Park, Maryland, United States

  • Venue:
  • Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
  • Year:
  • 2012

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Abstract

The microblogging service Twitter has become an important, and sometimes primary, source of information for many users. As a forum for sharing news and discussing events, it can provide instant access to the latest updates, but this is not always welcome. In the case of television shows or live sporting events, for example, tweets about them may reveal spoilers to users in different time zones or who are delaying their viewing until later. More broadly, because Twitter is a broadcast medium, users may often want to temporarily or permanently hide content about a very specific given topic. In this paper, we describe the unique challenges to HCI, social computing, and computational linguistics posed by the task of building an interface that blocks all tweets about a specific event or topic. We illustrate some of the challenges through a pilot experiment run for three major television events: the 2009 NFC Championship football game, the 2010 mid-season finale of the show Glee, and the 2010 season premiere of the show 24. While simple techniques achieve very high recall (98%), spoilers still make it through the filter and precision is extremely poor. We conclude with a description of challenges to the community in implementing this new and increasingly important feature.