Fuzzy set theory—and its applications (3rd ed.)
Fuzzy set theory—and its applications (3rd ed.)
Customer Relationship Management: Getting It Right!
Customer Relationship Management: Getting It Right!
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
International Journal of Mobile Communications
Accelerating customer relationships: using crm and relationship technologies™
Accelerating customer relationships: using crm and relationship technologies™
Uncertain induced aggregation operators and its application in tourism management
Expert Systems with Applications: An International Journal
Hi-index | 12.05 |
Companies realized the importance of well-managing their relationships with their customers. Customer Relationship Management (CRM) allows companies to manage their marketing strategies and deliver specific services to clients with different values. The mobile telecommunication market is a very competitive market where the customers are tended to move from one company to another easily. Mobile telecommunication companies should carry on specific programs and services to their customers in order to keep them satisfied and thus ensure their fidelity with the company. In this article our objective is to provide companies a model that facilitates to decide what kind of customer loyalty programs they should address to their clients from different segments. In order to do that we present a fuzzy based Hungarian method that allow assigning different loyalty programs to customers with different characteristics.