The routines and social behaviours of frequent mcommerce shoppers

Authors:
Serena Hillman;Carman Neustaedter;John Bowes
Affiliations:
Simon Fraser University, Surrey, British Columbia, Canada;Simon Fraser University, Surrey, British Columbia, Canada;Simon Fraser University, Surrey, British Columbia, Canada
Venue:
CHI '12 Extended Abstracts on Human Factors in Computing Systems
Year:
2012

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Abstract

Recently, there has been widespread growth of mobile shopping and buying, termed mCommerce. With this comes a need to understand user's routines and social behaviours in mCommerce activities so we can understand how to design for the mobile space. To address this, we conducted a diary and interview study with regular mobile device users to explore their mobile shopping activities. Our results describe a variety of usage patterns including spontaneous purchasing and routine shopping where people gravitate to their mobile device even if a computer is nearby.