Human-computer interaction: interdisciplinary roots and trends
Journal of Systems and Software
Decision Support Systems
E-Commerce User Experience
Electronic commerce 2006: a managerial perspective
Electronic commerce 2006: a managerial perspective
Mining web browsing patterns for E-commerce
Computers in Industry
Electronic commerce: structures and issues
International Journal of Electronic Commerce - Special section: Diversity in electronic commerce research
An object-oriented development method for Customer Knowledge Management Information Systems
Knowledge-Based Systems
Strategizing for mass customization by playing the business networking game
Decision Support Systems
General Perspectives on Knowledge Management: Fostering a Research Agenda
Journal of Management Information Systems
Web Semantics: Science, Services and Agents on the World Wide Web
B2B e-hubs in emerging landscape of knowledge based economy
Electronic Commerce Research and Applications
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Mass Customization is one of the production methods companies try to implement and answer customers' requirements in a more flexible way. To deliver the favourite products to customers, mass customizers need to have enough knowledge from customers to apply in design manufacturing processes. To achieve this objective, mass customizers have choices to extract knowledge from customers. Traditional methods of information gathering like questionnaires and even online questionnaires have a little knowledge about customers. This paper also investigates richness of communication channels and confirms that voice conversations, video conferences and face to face communications have more richness and therefor more knowledge. The Idea of this paper rises from the question that "how we can use Human-Computer Interactions to help Mass Customization processes". This paper suggests that mass customization could apply the hidden knowledge from communication with customers and interactions between customers and computers in virtual spaces in its processes and make more favourite choices for customers. We will see that knowledge flow could be started from customers and trough interacting with computers and communicating through e-commerce (internet) could be entered in Mass Customization processes like designing and manufacturing.