Toward IT support for coordination in network organizations
Information and Management
Communications of the ACM
How to win customers in the digital world: total action or fatal inaction
How to win customers in the digital world: total action or fatal inaction
Identifying generic routings for product families based on text mining and tree matching
Decision Support Systems
Smart business networks: how the network wins
Communications of the ACM - Smart business networks
iUBICOM'11 Proceedings of the 6th international conference on Ubiquitous and Collaborative Computing
Conceptual modeling for simulation-based serious gaming
Decision Support Systems
Expert Systems with Applications: An International Journal
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This paper introduces a multi-player simulation game to let players experience how the trend of mass customization and product personalization changes stable business networks into dynamic networks. The game, called Business Networking Game, simulates the changing dynamics of business networks and stimulates the players' thinking on whether and how to develop a strategy to cope with the mass customization trend within their own businesses. The game can be tailored to a specific context. In this paper, we introduce the game by means of an application within the insurance industry. This paper describes the theoretical background, the design of the game, how it is played and how students of business administration and professionals from the insurance industry evaluated it.