On the epistemic nature of cultural viewpoint metaphors

  • Authors:
  • Luciana Cardoso De Castro Salgado;Clarisse Sieckenius De Souza;Carla Faria Leitão

  • Affiliations:
  • PUC-Rio - Rua Marquês de São Vicente, Gávea - Rio de Janeiro RJ -- Brasil;PUC-Rio - Rua Marquês de São Vicente, Gávea - Rio de Janeiro RJ -- Brasil;PUC-Rio - Rua Marquês de São Vicente, Gávea - Rio de Janeiro RJ -- Brasil

  • Venue:
  • Proceedings of the 10th Brazilian Symposium on on Human Factors in Computing Systems and the 5th Latin American Conference on Human-Computer Interaction
  • Year:
  • 2011

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Abstract

This paper presents the results of a in-depth qualitative study to investigate if and how our previously proposed Cultural Viewpoint Metaphors (CVM) can support practitioners in assessing the quality of HCI design alternatives. The results of the study underline the epistemic value of CVM in cross-cultural system design processes. The metaphors have not only helped participants to organize their thinking about how cultural diversity is exposed and communicated through systems interfaces, but also to build new knowledge and understanding about culture itself.