Using metaphors to explore cultural perspectives in cross-cultural design

  • Authors:
  • Luciana Cardoso de Castro Salgado;Clarisse Sieckenius de Souza;Carla Faria Leitão

  • Affiliations:
  • Departamento de Informática - PUC-Rio - Rua Marquês de São Vicente, Gávea - Rio de Janeiro RJ - Brasil;Departamento de Informática - PUC-Rio - Rua Marquês de São Vicente, Gávea - Rio de Janeiro RJ - Brasil;Departamento de Informática - PUC-Rio - Rua Marquês de São Vicente, Gávea - Rio de Janeiro RJ - Brasil

  • Venue:
  • IDGD'11 Proceedings of the 4th international conference on Internationalization, design and global development
  • Year:
  • 2011

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Abstract

We have proposed five cultural viewpoint metaphors to help designers that wish to encourage and support cross-cultural HCI contacts. In this paper we present the main results of an experiment carried out to assess the potential of these metaphors in designing cross-cultural systems. Six HCI designers, with different cultural backgrounds, were then asked to create re-design alternatives for a real website guided by the metaphors. As a result, the experiment showed the epistemic effect of the metaphors on cross-cultural design, i. e. as a means to build new knowledge and understanding.