Profiling the non-users: Examination of life-position indicators, sensation seeking, shyness, and loneliness among users and non-users of social network sites

Authors:
Pavica Sheldon
Affiliations:
University of Alabama in Huntsville, 342 Morton Hall, Huntsville, AL 35806, United States
Venue:
Computers in Human Behavior
Year:
2012

Citing 4
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Abstract

The aim of the current study is to explore if there are differences between users and non-users of social network sites in terms of their sensation seeking, life-position indicators, shyness, and loneliness. Using data from a survey of adults 19-76years old, results revealed that compared to an average Facebook user, a non-user is significantly older and scores higher on shyness and loneliness, is less socially active, and less prone to sensation seeking activities. Facebook is not a substitute channel of communication for those who are shy and lonely and lack face-to-face interactions. This study extends our knowledge of digital divide, uses and gratifications theory, and social enhancement hypothesis.