Social networks profile mapping using games

Authors:
Mohamed Shehab;Moo Nam Ko;Hakim Touati
Affiliations:
Department of Software and Information Systems, University of North Carolina at Charlotte;Department of Software and Information Systems, University of North Carolina at Charlotte;Department of Software and Information Systems, University of North Carolina at Charlotte
Venue:
WebApps'12 Proceedings of the 3rd USENIX conference on Web Application Development
Year:
2012

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Abstract

Mapping user profiles across social network sites enables sharing and interactions between social networks, which enriches the social networking experience. Manual mapping for user profiles is a time consuming and tedious task. In addition profile mapping algorithms are inaccurate and are usually based on simple name or email string matching. In this paper, we propose a Game With A Purpose (GWAP) approach to solve the profile mapping problem. The proposed approach leverages the game appeal and social community to generate the profile mappings. We designed and implemented an online social networking game (GameMapping), the game is fun and is based on human verification. The game presents the players with some profiles information, and uses human computation and knowledge about the information being presented to map similar user profiles. The game was modeled using incomplete information game theory, and a proof of sequential equilibrium was provided. To test the effectiveness of the mapping technique and detection strategies, the game was implemented and deployed on Facebook, MySpace and Twitter and the experiments were performed on the real data collected from users playing the game.