Inferring personality of online gamers by fusing multiple-view predictions

  • Authors:
  • Jianqiang Shen;Oliver Brdiczka;Nicolas Ducheneaut;Nicholas Yee;Bo Begole

  • Affiliations:
  • Palo Alto Research Center, Palo Alto, CA;Palo Alto Research Center, Palo Alto, CA;Palo Alto Research Center, Palo Alto, CA;Palo Alto Research Center, Palo Alto, CA;Palo Alto Research Center, Palo Alto, CA

  • Venue:
  • UMAP'12 Proceedings of the 20th international conference on User Modeling, Adaptation, and Personalization
  • Year:
  • 2012

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Abstract

Reliable personality prediction can have direct impact on many adaptive systems, such as targeted advertising, interface personalization and content customization. We propose an algorithm to infer a user's personality profile more reliably by fusing analytical predictions from multiple sources including behavioral traces, textual data, and social networking information. We applied and validated our approach using a real data set obtained from 1,040 World of Warcraft players. Besides behavioral and social networking information, we found that text analysis of character names yields the strongest personality cues.