Introverted elves & conscientious gnomes: the expression of personality in world of warcraft

Authors:
Nick Yee;Nicolas Ducheneaut;Les Nelson;Peter Likarish
Affiliations:
PARC, Palo Alto, California, USA;PARC, Palo Alto, California, USA;PARC, Palo Alto, California, USA;University of Iowa, Iowa City, Iowa, USA
Venue:
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Year:
2011

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Abstract

Personality inference can be used for dynamic personalization of content or system customization. In this study, we examined whether and how personality is expressed in Virtual Worlds (VWs). Survey data from 1,040 World of Warcraft players containing demographic and personality variables was paired with their VW behavioral metrics over a four-month period. Many behavioral cues in VWs were found to be related to personality. For example, Extraverts prefer group activities over solo activities. We also found that these behavioral indicators can be used to infer a player's personality.