Online gaming motivations scale: development and validation

Authors:
Nick Yee;Nicolas Ducheneaut;Les Nelson
Affiliations:
Palo Alto Research Center, Palo Alto, California, United States;Palo Alto Research Center, Palo Alto, California, United States;Palo Alto Research Center, Palo Alto, California, United States
Venue:
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Year:
2012

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Abstract

Understanding gaming motivations is important given the growing trend of incorporating game-based mechanisms in non-gaming applications. In this paper, we describe the development and validation of an online gaming motivations scale based on a 3-factor model. Data from 2,071 US participants and 645 Hong Kong and Taiwan participants is used to provide a cross-cultural validation of the developed scale. Analysis of actual in-game behavioral metrics is also provided to demonstrate predictive validity of the scale.