Lead users: a source of novel product concepts
Management Science
Lead user analyses for the development of new industrial products
Management Science
Designing the PDA of the future
interactions
Why do people use information technology?: a critical review of the technology acceptance model
Information and Management
Guest Editors' Introduction: The Smart Phone--A First Platform for Pervasive Computing
IEEE Pervasive Computing
Smart phone for mobile commerce
Computer Standards & Interfaces
Operating System Battle in the Ecosystem of Smartphone Industry
IEEC '09 Proceedings of the 2009 International Symposium on Information Engineering and Electronic Commerce
Measures and evaluation for environment watershed plans using a novel hybrid MCDM model
Expert Systems with Applications: An International Journal
Evaluating vehicle telematics system by using a novel MCDM techniques with dependence and feedback
Expert Systems with Applications: An International Journal
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Smartphones have emerged as one of the most important consumer-electronic products during the past years. Therefore, researches on factors influencing consumers' behavior and thus, repurchase intention toward smartphones become the most critical issue for smartphone marketers. The smartphone operation system (OS) is one of the major factors influencing consumers' purchase decisions toward purchasing smartphones. However, the analysis and predictions of consumer behaviors toward the smartphone OSs are not easy due to due to the fast emerging technology and highly competitive market situation. To resolve this problem, this research aims to propose a novel multiple criteria decision making (MCDM) based approach for discovering the factors influencing the technology acceptances of the smartphone OSs based on industry experts' opinions. The opinions of mass users will also be summarized by using the Structural Equation Modeling (SEM) based Technology Acceptance Model (TAM) for comparisons. Differences of the analytic results being derived by the two analytic frameworks will be compared. Both the analytic framework and results can serve as the basis for future smartphone marketers' uses for strategy definitions.