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In this article, Aaron Marcus and Associates (AM+A) describes a project with Samsung Electronics to design user-interface concepts for the future of wireless devices. AM+A conducted extensive research, including contextual observation, then designed a suite of product ideas that Samsung could incorporate into specific products over the next few years. Samsung also acquired knowledge about the user-interface development process. AM+A sought to design usable as well as useful mobile devices that could overcome extreme input and output challenges and become true personal companions.