Moving to the mobile internet: analyzing Sedo's domain parking services

  • Authors:
  • Claudia Loebbecke;Thomas Weiss

  • Affiliations:
  • University of Cologne, Cologne, Germany;University of Cologne, Cologne, Germany

  • Venue:
  • Proceedings of the 13th International Conference on Electronic Commerce
  • Year:
  • 2011

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Abstract

In this exploratory case study, we examine Sedo, one of the world's leading domain trading and parking companies in its efforts of going mobile. We introduce domain parking services and investigate the opportunities and challenges resulting from the company's innovation efforts due to the trend towards the mobile Internet. Based on Henderson and Clark [1] and Atuahene-Gima and Ko [2], we find that incremental and architectural innovations mark Sedo's efforts to strengthen its mobile profile and to complement its desktop business. We discuss whether modular or radical innovations, which overturn the existing business could be an alternative recipe for success in mobile parking. Yet, our data lets us conclude that the peculiarities of domain parking limit the transferability of the parking business to the mobile world. This seemingly negative finding helps us to rethink business model contexts and contingencies in the overall hype for the mobile Internet.