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The spreading of Information and Communication Technologies (ICT) in exhibitions is, among other reasons, due to the wish of curators to find new ways to improve visitors' experiences in museums. This has lead to an interest to understand if and how they really work as a museological and museographical element and assess their effectiveness. However, systematic studies in this field remain very limited or are not of sufficient depth. Although the technological field has a long tradition of assessment, this usually concentrates on technological, attitudinal or cognitive issues and does not take into account the specific features of the visit in a museum or cultural heritage site and the importance of the social context. This paper stresses the need to carry out and take into account the results of a systematic body of analyses dealing with how technological displays are really used. It also discusses the need to concentrate on the social dimension of the visit and use of ICT and to develop the methodological aspects. Based on previous studies and on our own research, the contribution of this paper is twofold: firstly, it provides an overview of empirical results concerning the use of different kinds of ICT exhibits and secondly, it discusses some preliminary ideas aimed at the construction of a methodology for evaluation. The aim is to establish the basic guidelines for the effective integration of ICT applications in museums and cultural heritage.