Paximadaki, the game: creating an advergame for promoting traditional food products

Authors:
Dimitris Grammenos;George Margetis;Panagiotis Koutlemanis;Xenophon Zabulis
Affiliations:
Foundation for Research and Technology -- Hellas (FORTH), Vassilika Vouton, Heraklion, Crete, Greece;Foundation for Research and Technology -- Hellas (FORTH), Vassilika Vouton, Heraklion, Crete, Greece;Foundation for Research and Technology -- Hellas (FORTH), Vassilika Vouton, Heraklion, Crete, Greece;Foundation for Research and Technology -- Hellas (FORTH), Vassilika Vouton, Heraklion, Crete, Greece
Venue:
Proceeding of the 16th International Academic MindTrek Conference
Year:
2012

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Abstract

This paper presents an advergame installation for promoting the brand and products of a food company producing various types of traditional Cretan rusks. The paper first presents some background and related work. Then the requirements set towards creating the game are outlined, followed by concept creation and design decisions taken in order to meet these requirements, as well as a description of the user interface, gameplay and implementation characteristics of the resulting game. The game has already been installed with remarkable success in two different food exhibitions.