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This paper describes the general idea of Ars Wild Card: a mobile application for visitors to create their own art cards, to guide interactive art exhibitions. The art cards created by visitors are collected and shared on the Internet. The Ars Wild Card system generates an archive through visitors' participatory process in the exhibition. This research aims to search for important factors to create a communication bridge between people and public art exhibition. We present our findings as a case study from our practical applications of Ars Wild Card.