Interactive pinball business

Authors:
Jacob Buur;Sune Gudiksen
Affiliations:
University of Southern Denmark, Sønderborg, Denmark;Aalborg University, Aalborg, Denmark
Venue:
Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
Year:
2012

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Abstract

Interaction design expands into new fields. Interaction design and business model innovation is a promising meeting of disciplines: Many businesses see the need to rethink their ways of doing business, and, as business models pose highly dynamic and interactive problems, interaction design has much to offer. This paper compares 'tangible business models' in the form of pinball-like contraptions, designed by interaction design students with those developed by groups of professionals around concrete business issues. We will show how the interactive models encourage business people to play with hypotheses and experiment with scenarios as a way of innovating their business models, and why this is so.