Managing as Designing

  • Authors:
  • Richard J. Boland, Jr.;Fred Collopy

  • Affiliations:
  • -;-

  • Venue:
  • Managing as Designing
  • Year:
  • 2004

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Abstract

The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.