Understanding group communication in rural India

  • Authors:
  • Sarita Seshagiri;Milind V. Kaduskar;Pratibha Bhaskaran

  • Affiliations:
  • Samsung India Software Operations, CV Raman Nagar, Bangalore;Samsung India Software Operations, CV Raman Nagar, Bangalore;Samsung India Software Operations, CV Raman Nagar, Bangalore

  • Venue:
  • Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
  • Year:
  • 2012

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Abstract

In this paper, we present our study that was based on group exercises undertaken in an Indian village. We wanted to understand how co-located and non co-located groups communicate with each other, such that a technology solution best suited to the context and needs of rural Indian users are developed. We highlight our findings and suggest some design avenues. One of our findings was a strong preference for proximate group experience with aural and visual cues. The study enabled identifying guidelines to design a rural-India group communication solution. Supporting the formation of subgroups to increase efficiency of discussion emerged as an important aspect. Moreover, existence of an additional channel for communication through non-verbal cues such as gestures, facial expressions and body language was discovered to have an important bearing on a satisfactory communication experience in a group.