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This paper describes background, problem statement, discussion and results of the 1st International Workshop on Industrial User Experience organized in conjunction with IndiaHCI 2011 conference Bangalore, India,. The workshop focused on discussing what user experience is in the context of hardware and software products in the heavy industry and how it could be measured. The main finding of this workshop is the understanding that in the larger context of the industry, user experience cannot focus only on individual users as in consumer domains. Several organizational aspects come into play in industrial user experience, which requires novel development approaches that could be built on human factors, industrial design, software user experience as well as the traditional engineering traditions.