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In this paper we report the results of a field research performed on Wonderbook (WB), an augmented book created for the local science festival and appositely developed to transmit formative concepts concerning ICT (Information Communication Technology). We believe that it is important to establish whether interactive installations enriched with enjoyable contents could be an efficacy modality to transmit learning concepts, thus we have performed a field analysis comprising different measures such as field observation, semi-structured interviews, focus groups organized before and after the visit to the festival, self reports (both drawings and written compositions); we have also collected log file data of the interactive application to have also an objective measure. We especially focus on gathering the maximum number of information both from the interactive process and from the pre-existing knowledge in order to be able to evaluate the efficacy of WB to transmit learning concepts. We believe that this research could be useful for developing and evaluating the potentiality of similar interactive installations used in formative contexts.