Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Microblogging for Language Learning: Using Twitter to Train Communicative and Cultural Competence
ICWL '009 Proceedings of the 8th International Conference on Advances in Web Based Learning
Twitter power: Tweets as electronic word of mouth
Journal of the American Society for Information Science and Technology
Earthquake shakes Twitter users: real-time event detection by social sensors
Proceedings of the 19th international conference on World wide web
Finding influentials based on the temporal order of information adoption in twitter
Proceedings of the 19th international conference on World wide web
Emerging topic detection on Twitter based on temporal and social terms evaluation
Proceedings of the Tenth International Workshop on Multimedia Data Mining
Twitter under crisis: can we trust what we RT?
Proceedings of the First Workshop on Social Media Analytics
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To better understand how popular brands use social media and also address the relationship between culture and brand communications in the era of social networks, this study content analysed the use of Facebook and Twitter by the top 100 US and Japanese brands. The top 100 US brands investigated in this study seemed to be way more active and assertive when compared with the top 100 Japanese brands. The results showed that Japanese brands in general ask fewer questions, post less frequently, do not address their fans directly, do not initiate conversations, reveal less amount of info on brand profiles and do not allow fans to post on their walls. Based on the findings, the relationship between local culture and social media practices was further elaborated.