Generating coherent presentations employing textual and visual material
Artificial Intelligence Review - Special issue on integration of natural language and vision processing: intelligent multimedia
Automatic construction of FCMs
Fuzzy Sets and Systems
Fuzzy cognitive map for the design of EDI controls
Information and Management
Communications of the ACM
Fuzzy Systems for Information Processing
Fuzzy Systems for Information Processing
Web Personalisation - An Overview
AMT '01 Proceedings of the 6th International Computer Science Conference on Active Media Technology
AHA! The adaptive hypermedia architecture
Proceedings of the fourteenth ACM conference on Hypertext and hypermedia
The Delphi method as a research tool: an example, design considerations and applications
Information and Management
A graph-matching approach to dynamic media allocation in intelligent multimedia interfaces
Proceedings of the 10th international conference on Intelligent user interfaces
Summary thumbnails: readable overviews for small screen web browsers
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
A Rule-based Approach to Content Delivery Adaptation in Web Information Systems
MDM '06 Proceedings of the 7th International Conference on Mobile Data Management
A fuzzy-based decision-making procedure for data warehouse system selection
Expert Systems with Applications: An International Journal
Application of TOPSIS in evaluating initial training aircraft under a fuzzy environment
Expert Systems with Applications: An International Journal
A cognitive approach for agent-based personalized recommendation
Knowledge-Based Systems
Fuzzy Cognitive Maps in modeling supervisory control systems
Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology
Fuzzy modeling Enterprise Resource Planning tool selection
Computer Standards & Interfaces
A cognitive map-driven avatar design recommendation DSS and its empirical validity
Decision Support Systems
An integrated fuzzy approach for provider evaluation and selection in third-party logistics
Expert Systems with Applications: An International Journal
Benchmarking main activation functions in fuzzy cognitive maps
Expert Systems with Applications: An International Journal
The application of Fuzzy Delphi Method and Fuzzy AHP in lubricant regenerative technology selection
Expert Systems with Applications: An International Journal
Using fuzzy cognitive map for the relationship management in airline service
Expert Systems with Applications: An International Journal
Fuzzy hierarchy sensitive with Delphi method to evaluate hospital organization performance
Expert Systems with Applications: An International Journal
Constructing road safety performance indicators using Fuzzy Delphi Method and Grey Delphi Method
Expert Systems with Applications: An International Journal
Media-based presentation with personalization in a web-based elearning system
ASIAN'05 Proceedings of the 10th Asian Computing Science conference on Advances in computer science: data management on the web
User-centric adaptation of Web information for small screens
Journal of Visual Languages and Computing
Hi-index | 12.05 |
Web sites become more powerful when they can adjust to their users' needs. Web personalisation refers to adapting both the content and the presentation of web sites, so that to deliver the maximum effect to the user in the most appropriate way. A main objective of web personalisation is to adapt the presentation of the web content in a manner that increases the user's perceived quality. This paper focuses on the applicability of fuzzy logic techniques to content presentation and media adaptation. More specifically, it applies Fuzzy Delphi Method (FDM) and Fuzzy Cognitive Maps (FCMs) in order to highlight the services features that are most preferred by the customer and to adapt presentation media and layout. Fuzzy logic is utilised to deal with the subjectivity inherent in web design choices and in customers' perception of services priorities. FDM is used to capture the experts' knowledge regarding media adaptation with respect to hotel service quality. A prototype that adapts the web site presentation according to customer preferences has been developed and evaluated.