Multivariate data analysis with readings (2nd ed.)
Multivariate data analysis with readings (2nd ed.)
Consumer trust in an Internet store
Information Technology and Management
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace
Toward an ontology-driven architectural framework for B2B
Communications of the ACM - The semantic e-business vision
The impact of language and culture on perceived website usability
Journal of Engineering and Technology Management
Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content
International Journal of Electronic Commerce
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The main purpose of this study is to propose and apply an analytical framework to help B2B marketers assess and develop web sites that are localized not only for the B2B marketplace but also for international markets. This study deals with an area that has not received much attention in academic research as previous studies have mainly focused on B2C web sites. The study focuses on B2B web sites and provides a framework to assess web site localization. A content analysis of American and Korean web sites was conducted to analyze the proposed framework. The overall results show that U.S. companies have not accomplished a high degree of localization for B2B markets. The study results indicate that most U.S. companies focus primarily on the translation of web content from English to Korean to create web sites.While it is true that globalization has brought us closer than ever to Mcluhan's (1964) idea of a global village, major differences across countries and regions exist and play a significant role in how consumers react to web site designs and content. Therefore, this framework is vital to business seeking consumers globally. Using this framework should allow businesses to localize their B2B web sites and included key areas that appeal to local consumers.The study concludes by providing marketers insights into factors that can help them better localize their international B2B web sites.