Global corporate web sites: an empirical investigation of content and design
Information and Management
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
Analysis of retailer web sites with microeconomic interpretation
WSEAS Transactions on Information Science and Applications
Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content
International Journal of Electronic Commerce
Developing a localisation indicator for chain hotel websites: a Greek case study
International Journal of Business Information Systems
Cultural Signifiers of Web Site Images
Journal of Management Information Systems
A framework to localize international business to business web sites
ACM SIGMIS Database
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Online retailers offering their products across national and cultural borders are eager to enhance the usability of their websites to attract large numbers of visitors. The results of the present research show that the perceived usability increases when the website was originally conceived in the native language of the user. Thus, translation, even though of excellent quality, creates a cultural distance which impacts on the web users' evaluation of the site. Conversely, where language is less important, such as in the evaluation of the quality of an offer, a consumer's native language has no impact on the buying decision.