Global software: developing applications for the international market
Global software: developing applications for the international market
How fluent is your interface?: designing for international users
INTERCHI '93 Proceedings of the INTERCHI '93 conference on Human factors in computing systems
Cultural user interfaces: a silver lining in cultural diversity
ACM SIGCHI Bulletin
Applying culture to website design: a comparison of Malaysian and US websites
IPCC/SIGDOC '00 Proceedings of IEEE professional communication society international professional communication conference and Proceedings of the 18th annual ACM international conference on Computer documentation: technology & teamwork
Cultural differences in the online behavior of consumers
Communications of the ACM
User Modeling and User-Adapted Interaction
A model for culturally informed web interfaces
Internet management issues
Pros and Cons of Controllability: An Empirical Study
AH '02 Proceedings of the Second International Conference on Adaptive Hypermedia and Adaptive Web-Based Systems
HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 3 - Volume 3
The effects of culture on performance achieved through the use of human computer interaction
SAICSIT '03 Proceedings of the 2003 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology
A qualitative cross-national study of cultural influences on mobile data service design
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Dynamic detection of novice vs. skilled use without a task model
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
An automated system for web portal personalization
VLDB '02 Proceedings of the 28th international conference on Very Large Data Bases
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Predicting user interface preferences of culturally ambiguous users
CHI '08 Extended Abstracts on Human Factors in Computing Systems
The impact of language and culture on perceived website usability
Journal of Engineering and Technology Management
Automatically detecting pointing performance
Proceedings of the 13th international conference on Intelligent user interfaces
A Design Science Research Methodology for Information Systems Research
Journal of Management Information Systems
Marketing Science
UMAP '09 Proceedings of the 17th International Conference on User Modeling, Adaptation, and Personalization: formerly UM and AH
Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces
ACM Transactions on Computer-Human Interaction (TOCHI)
Design science in information systems research
MIS Quarterly
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Adapting user interfaces to a user's cultural background can increase satisfaction, revenue, and market share. Conventional approaches to catering for culture are restricted to adaptations for specific countries and modify only a limited number of interface components, such as the language or date and time formats. We argue that a more comprehensive personalization of interfaces to cultural background is needed to appeal to users in expanding markets. This paper introduces a low-cost, yet efficient method to achieve this goal: cultural adaptivity. Culturally adaptive interfaces are able to adapt their look and feel to suit visual preferences. In a design science approach, we have developed a number of artifacts that support cultural adaptivity, including a prototype web application. We evaluate the efficacy of the prototype's automatically generated interfaces by comparing them with the preferred interfaces of 105 Rwandan, Swiss, Thai, and multicultural users. The findings demonstrate the feasibility of providing users with interfaces that correspond to their cultural preferences in a novel yet effective manner.