Technology Acceptance Model and Determinants of Technology Rejection

Authors:
Melih Kirlidog;Aygul Kaynak
Affiliations:
Marmara University, Turkey and North-West University, South Africa;Marmara University, Turkey
Venue:
International Journal of Information Systems and Social Change
Year:
2011

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Abstract

Technology Acceptance Model TAM is an important tool to understand the dynamics of acceptance of Information Systems in an organization. The model posits that perceived ease of use and perceived usefulness are key factors in the adoption. This study extends TAM for investigating the user rejection of technology by reversing the two key factors into perceived difficulty of use and perceived uselessness. The study was conducted by surveying the customers of an e-banking application in Turkey who disuse the system. The results reveal important hints for the organization that wants to get an insight into the causes of the system disuse.