Perceived critical mass effect on groupware acceptance
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Think different: increasing online community participation using uniqueness and group dissimilarity
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Personalized news recommendation based on click behavior
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Personalized user interfaces for product configuration
Proceedings of the 15th international conference on Intelligent user interfaces
User profiles for personalized information access
The adaptive web
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Increasing commitment to online communities by designing for social presence
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Exploring personality-targeted UI design in online social participation systems
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Some evidence for the impact of limited education on hierarchical user interface navigation
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Social influences on secure development tool adoption: why security tools spread
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
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We introduce a framework for personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we make the case for theory-driven personalized UI design, and argue that it can be more effective than design applied equally to the entire population. In particular, we show that users' conscientiousness levels determine their reactions to UI indicators of critical mass. We created a simulated social recommender system in which participants answer a short personality questionnaire and are subsequently presented with a picture of a pet that purports to be the "best match" for their personality. We then manipulated the UI by providing indicators of the existence and the lack of critical mass. We tested whether the interaction between personality and UI design affects users' participation. The findings validate our hypothesis, showing that manipulation of the critical mass indicators affect high-conscientiousness and low-conscientiousness participants in opposite directions.