A study on Chinese consumers' concern about books on online bookstores

Authors:
Shang Gao;Zhe Zang;Sundar Gopalakrishnan
Affiliations:
Zhongnan University of Economics and Law, Wuhan, P. R. China;Zhongnan University of Economics and Law, Wuhan, P. R. China;Norwegian University of Science and Technology, Trondheim, Norway
Venue:
Proceedings of the 7th International Conference on Ubiquitous Information Management and Communication
Year:
2013

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Abstract

This study examines Chinese consumers' concern about books on online bookstores. To address this, four research questions are proposed. The data used in this study are collected from the book best-seller lists from the most popular online bookstores in China, which is Dangdang.com. It is found that the most Chinese consumers are mainly concerned with fiction, children's books, inspirational books and books about life. Secondly, the exponential Smoothing is used to predict the book short-term attention. And the reasonable results prove that the prediction method chosen is appropriate. Lastly, based on the data on consumers' preference on themes of the books from 2004 to 2011, we find that fiction is always ranked in the first place. At the same time, the other popular top-ranking themes are children book, health/mental health, and management.