View Points: Visualization in management: From communication to collaboration. A response to Zhang

Authors:
Martin J. Eppler;Sabrina Bresciani
Affiliations:
University of St. Gallen,=mcm Institute for Media and Communications Management, Blumenbergplatz 9, 9000 St. Gallen, Switzerland;University of St. Gallen,=mcm Institute for Media and Communications Management, Blumenbergplatz 9, 9000 St. Gallen, Switzerland
Venue:
Journal of Visual Languages and Computing
Year:
2013

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Abstract

The benefits of visualization are starting to be exploited in the field of management. Beyond cognitive and communicative advantages, this view point article highlights how visualization can enhance collaborative activities in organizations. Recent trends in management indicate that the activity of visualizing can be as important as the pictures that are generated. Qualitative visualizations such as conceptual diagrams, metaphors or sketches are used as collaboration catalysts to facilitate a variety of tasks, from idea generation to decision making and planning. The article derives future research avenues in this promising and interdisciplinary field of inquiry, including the impact of immersive worlds, electronic sketches or multi-user interfaces for collaborative managerial tasks.