A life of their own: museum visitor personas penetrating the design lifecycle of a mobile experience

Authors:
Maria Roussou;Akrivi Katifori;Laia Pujol;Maria Vayanou;Stefan J. Rennick-Egglestone
Affiliations:
University of Athens, Athens, Greece;University of Athens, Athens, Greece;Acropolis Museum, Athens, Greece;University of Athens, Athens, Greece;The University of Nottingham, Nottingham, Nottinghamshire, UK
Venue:
CHI '13 Extended Abstracts on Human Factors in Computing Systems
Year:
2013

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Abstract

Sets of 'personas' representing archetypical visitors of two very different museums, the Acropolis Museum in Greece and Cité de l'Espace in France, were defined and described as part of a multitude of user-centered design methods used to better understand the needs of visitors and develop for them a personalized mobile storytelling experience. Here we reflect on the role and impact that these personas have had, not only on the design process but also as a mechanism to support the story authors and to bootstrap personalization of experiences. We conclude with a discussion of research challenges inherent in the integration of personas directly into systems intended to support the personalization of experiences.