The quality of online social relationships
Communications of the ACM - How the virtual inspires the real
Human computation: a survey and taxonomy of a growing field
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Building Successful Online Communities: Evidence-Based Social Design
Building Successful Online Communities: Evidence-Based Social Design
Crowdfunding: Motivations and deterrents for participation
ACM Transactions on Computer-Human Interaction (TOCHI)
Giving is caring: understanding donation behavior through email
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Geographical and organizational distances in enterprise crowdfunding
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Proceedings of the 12th International Conference on Mobile and Ubiquitous Multimedia
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Online crowdfunding has gained attention among novice entrepreneurs as an effective platform for funding their ventures. However, a focus on the financial nature of the relationship has obscured the complex interpersonal interactions involving the exchange of non-financial resources. Drawing from resource exchange theory in the marketing literature, we look at the exchange of resources and the mechanisms that facilitate this exchange in online crowdfunding. We analyzed 81 popular online crowdfunding platforms to reveal the exchange of various resources including: money, love, information, status, goods, and services through mediated, unmediated, and hybrid structures. Using resource exchange theory as a lens, we examine crowdfunding as a new type of crowdwork platform and explain how resource exchange theory can help the HCI community understand new, crowdwork platforms.