What makes online health information credible for older adults?: an exploratory study

  • Authors:
  • Wonchan Choi

  • Affiliations:
  • Florida State University, Tallahassee, Florida, USA

  • Venue:
  • CHI '13 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2013

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Abstract

This paper reports on an exploratory study aimed to collect preliminary data on the credibility assessment of health-related online resources by older adults (OAs), which then would be used to develop a population-specific survey instrument and controlled experiments. The paper defines a methodology and reports on preliminary findings on how credibility markers (i.e., cues) play a positive or negative role in OAs' credibility assessment of health-related websites. Nineteen participants in the semi-structured interviews seemed to perceive health-related websites as most credible when they provided unbiased information, whereas most of the participants showed strong hostilities to advertisements on the websites. The paper also outlines future research directions.