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IEEE/ACM Transactions on Networking (TON)
The cost of a cloud: research problems in data center networks
ACM SIGCOMM Computer Communication Review
Optimal power allocation in server farms
Proceedings of the eleventh international joint conference on Measurement and modeling of computer systems
Revenue maximization for communication networks with usage-based pricing
GLOBECOM'09 Proceedings of the 28th IEEE conference on Global telecommunications
Pricing under constraints in access networks: revenue maximization and congestion management
INFOCOM'10 Proceedings of the 29th conference on Information communications
The impact of virtualization on network performance of amazon EC2 data center
INFOCOM'10 Proceedings of the 29th conference on Information communications
Energy-aware routing in data center network
Proceedings of the first ACM SIGCOMM workshop on Green networking
Distributed systems meet economics: pricing in the cloud
HotCloud'10 Proceedings of the 2nd USENIX conference on Hot topics in cloud computing
Runtime measurements in the cloud: observing, analyzing, and reducing variance
Proceedings of the VLDB Endowment
SecondNet: a data center network virtualization architecture with bandwidth guarantees
Proceedings of the 6th International COnference
Performance Analysis of High Performance Computing Applications on the Amazon Web Services Cloud
CLOUDCOM '10 Proceedings of the 2010 IEEE Second International Conference on Cloud Computing Technology and Science
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Proceedings of the 8th USENIX conference on Networked systems design and implementation
Dominant resource fairness: fair allocation of multiple resource types
Proceedings of the 8th USENIX conference on Networked systems design and implementation
How many tiers?: pricing in the internet transit market
Proceedings of the ACM SIGCOMM 2011 conference
Towards predictable datacenter networks
Proceedings of the ACM SIGCOMM 2011 conference
Pricing cloud bandwidth reservations under demand uncertainty
Proceedings of the 12th ACM SIGMETRICS/PERFORMANCE joint international conference on Measurement and Modeling of Computer Systems
IEEE Journal on Selected Areas in Communications
Multi-resource fair queueing for packet processing
Proceedings of the ACM SIGCOMM 2012 conference on Applications, technologies, architectures, and protocols for computer communication
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We present a study of pricing cloud resources in this position paper. Our objective is to explore and understand the interplay between economics and systems designs proposed by recent research. We develop a general model that captures the resource needs of various applications and usage pricing of cloud computing. We show that a uniform price does not suffer any revenue loss compared to first-order price discrimination. We then consider alternative strategies that a provider can use to improve revenue, including resource throttling and performance guarantees, enabled by recent technical developments. We prove that throttling achieves the maximum revenue at the expense of tenant surplus, while providing performance guarantees with an extra fee is a fairer solution for both parties. We further extend the model to incorporate the cost aspect of the problem, and the possibility of right-sizing capacity. We reveal another interesting insight that in some cases, instead of focusing on right-sizing, the provider should work on the demand and revenue side of the equation, and pricing is a more feasible and simpler solution. Our claims are evaluated through extensive trace-driven simulations with real-world workloads.