Animated CAPTCHAs and games for advertising

  • Authors:
  • Suhas Aggarwal

  • Affiliations:
  • Indian Institute Of Technology, Guwahati, India

  • Venue:
  • Proceedings of the 22nd international conference on World Wide Web companion
  • Year:
  • 2013

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Abstract

In this paper, we discuss animated captcha systems which can be very useful for advertising. They are hardly any Animated Advertisement Captchas, available these days which are more secure than single image based Captchas and more fun as well. Some solutions are available such as yo!Captcha, NLPcaptcha. Solve Media TYPE-IN Captchas. These Captchas are single image based Captchas which ask users to type in Brand message to solve Captcha for brand recall. In this paper, we discuss some more appealing media which can be used for Captcha advertising. We also present Interactive Environment/Game Captcha which provide a more powerful medium for advertising. Finally, we showcase a Game with a purpose, named 'Pick Brands' which promote advertising and and can be used to obtain feedback/reviews, collect user questions concerning products/Advertisements.