Simulation and Gaming
Product placement in interactive games
Proceedings of the International Conference on Advances in Computer Enterntainment Technology
Power explorer: a casual game style for encouraging long term behavior change among teenagers
Proceedings of the International Conference on Advances in Computer Enterntainment Technology
OR PRACTICE---Scheduling of Dynamic In-Game Advertising
Operations Research
Animated CAPTCHAs and games for advertising
Proceedings of the 22nd international conference on World Wide Web companion
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The idea of using games as carriers for goal-oriented strategically shaped rhetorical messages, i.e. advertising and propaganda, has been much talked about. Those who produce games take an interest in such messages as a way to find new revenue streams and new customers. Media strategists are interested in finding the audiences that are leaving traditional media and turning to games. It could be fruitful for media strategists and game producers to meet, but as the meaning of the term advergaming is becoming diluted, that meeting is becoming difficult. This paper is an attempt to facilitate such a meeting by giving an overview of the planned rhetorical functions of ludic activities. This will hopefully lead to a structure of concepts useful to the scientist as well as to the practicing communications strategy planner.