Augmented reality-based advertising strategies for paper leaflets

Authors:
Markus Löchtefeld;Matthias Böhmer;Florian Daiber;Sven Gehring
Affiliations:
German Research Center for Artificial Intelligence (DFKI), Saarbrücken, Germany;German Research Center for Artificial Intelligence (DFKI), Saarbrücken, Germany;German Research Center for Artificial Intelligence (DFKI), Saarbrücken, Germany;German Research Center for Artificial Intelligence (DFKI), Saarbrücken, Germany
Venue:
Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
Year:
2013

Citing 7
Cited 0

Toolglass and magic lenses: the see-through interface

SIGGRAPH '93 Proceedings of the 20th annual conference on Computer graphics and interactive techniques
Halo: a technique for visualizing off-screen objects

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Comparing visualizations for tracking off-screen moving targets

CHI '07 Extended Abstracts on Human Factors in Computing Systems
Wedge: clutter-free visualization of off-screen locations

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Marauders light: replacing the wand with a mobile camera projector unit

Proceedings of the 8th International Conference on Mobile and Ubiquitous Multimedia
Mobile product customization

CHI '10 Extended Abstracts on Human Factors in Computing Systems
Evaluation of an off-screen visualization for magic lens and dynamic peephole interfaces

Proceedings of the 12th international conference on Human computer interaction with mobile devices and services

Quantified Score

Hi-index	0.00

Visualization

Abstract

While shopping websites provide rich customer support through their adaptiveness, static paper-based leaflets are still one of the most important advertising mechanisms for retailers even in todays digital world. With their physical qualities, they create a higher emotional connection and with that more positive memories for brands and retailers. In this paper, we investigate two concepts for Augmented Reality advertising for such leaflets to bridge the digital divide. One of them is following a Guerrilla marketing approach, which allows users to easily compare products of different retailers. The second concept investigates different strategies for visualizing cross-selling recommendations inside the leaflets. We report on initial user feedback and discuss ideas for future work in the field of Augmented Reality advertising.