Are change strategies affecting users' transportation choices?

  • Authors:
  • Silvia Gabrielli;Rosa Maimone

  • Affiliations:
  • CREATE-NET, Trento;CREATE-NET, Trento

  • Venue:
  • Proceedings of the Biannual Conference of the Italian Chapter of SIGCHI
  • Year:
  • 2013

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Abstract

This paper presents results from an in situ user study aimed to explore the effect of a mobile app on supporting eco transport choices by citizens of an urban area. We provided eight participants with a mobile app deploying a novel combination of goal-setting, self-monitoring, rewards and sharing features in order to observe, over a month period, relevant changes in their transport choices and habits. Overall, we observed that the digital intervention produced an increase of sustainable transport choices of 14% and contributed to raise participants' environmental awareness, particularly regarding the consequences of their daily transportation choices.