Using maximum coverage to optimize recommendation systems in e-commerce

  • Authors:
  • Mikael Hammar;Robin Karlsson;Bengt J. Nilsson

  • Affiliations:
  • Apptus Technologies, Lund, Sweden;Apptus Technologies, Lund, Sweden;Malmö University, Malmö, Sweden

  • Venue:
  • Proceedings of the 7th ACM conference on Recommender systems
  • Year:
  • 2013

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Abstract

We study the problem of optimizing recommendation systems for e-commerce sites. We consider in particular a combinatorial solution to this optimization based on the well known Maximum Coverage problem that asks for the k sets (products) that cover the most elements from a ground set (consumers). This formulation provides an abstract model for what k products should be recommended to maximize the probability of consumer purchase. Unfortunately, Maximum Coverage is NP-complete but an efficient approximation algorithm exists based on the Greedy methodology. We exhibit test results from the Greedy method on real data sets showing 3-8% increase in sales using the Maximum Coverage optimization method in comparison to the standard best-seller list. A secondary effect that our Greedy algorithm exhibits on the tested data is increased diversification in presented products over the best-seller list.