Web site usability: a designer's guide
Web site usability: a designer's guide
International Journal of Human-Computer Studies
Interface design and emotions experienced on B2C Web sites: Empirical testing of a research model
Computers in Human Behavior
Visual complexity of websites: Effects on users' experience, physiology, performance, and memory
International Journal of Human-Computer Studies
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: applications and services
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This paper proposes a useful method to understand the relationship between web design elements, Kansei evaluation and users' emotions based on Kansei Engineering, taking E-commerce sites for example. Firstly it establishes customers' evaluation image words through a survey of the web interface preference. Then it collects the data of Kansei evaluation and users' emotions to different websites by an emotion assessment test. Lastly it builds the relation models between web design elements, Kansei evaluation and users' emotions using the quantification theory I and partial least squares (PLS) method, and confirms the validity of the models.