Usability assessment in the multicultural approach

Authors:
Maria Lúcia L. R. Okimoto;Cristina Olaverri Monreal;Klaus-Josef Bengler
Affiliations:
Departament of Mechanical Engineering, Federal University of Paraná, Brazil;Faculty of Mechanical Engineering, Technische Universität München, Germany;Faculty of Mechanical Engineering, Technische Universität München, Germany
Venue:
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: health, learning, playing, cultural, and cross-cultural user experience - Volume Part II
Year:
2013

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Abstract

In order for products to be marketed successfully, product designs should accommodate users' cultural differences. Considering these aspects, various authors have already pointed out the need for studies in cultural usability. The main objective of this paper is to identify culture usability elements for product design. First, we have selected associate usability studies with culture, specifically for cases applied to product design. The next step is to identify variables and methods used in a cultural and usability context. We characterize the usability research into practical elements, in order to then apply summative and formative usability methods. Next, we differentiate the type of knowledge involved in the variables: explicit or tacit knowledge. Finally, we discuss a possible preview of the system variables culture and usability within the concept of a complex system.