Human-centered communication planning: a conceptual approach

Authors:
Tim Schneidermeier;Florian Maier;Johannes Schricker
Affiliations:
Media Informatics Group, University of Regensburg, Germany;Publicis Munich, Germany;Retrodigital GbR, Germany
Venue:
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: web, mobile, and product design - Volume Part IV
Year:
2013

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Abstract

This paper presents an interdisciplinary approach to transfer knowledge of human-centered design and usability engineering to the field of communication planning. Communication planning is a systematic process to identify target groups for specific marketing goals and when and how to reach them. We believe that by transferring methods and an overall iterative design process effectiveness and efficiency of the communication planning process as well as the overall success could be improved.