Usability inspection methods
Usability for the Web: designing Web sites that work
Usability for the Web: designing Web sites that work
Making Use: Scenario-Based Design of Human-Computer Interactions
Making Use: Scenario-Based Design of Human-Computer Interactions
Evaluating Web Usability With MiLE+
WSE '05 Proceedings of the Seventh IEEE International Symposium on Web Site Evolution
Observing the User Experience: A Practitioner's Guide to User Research (Morgan Kaufmann Series in Interactive Technologies) (The Morgan Kaufmann Series in Interactive Technologies)
Human-Computer Interaction (3rd Edition)
Human-Computer Interaction (3rd Edition)
The Elements of User Experience: User-Centered Design for the Web and Beyond
The Elements of User Experience: User-Centered Design for the Web and Beyond
| Hi-index | 0.00 |
While the cruising industry is enjoying significant and stable growth rates, its online communication has not been extensively researched. This may be due to the fact that cruises are still being sold mainly offline. Nonetheless, both cruisers and the industry itself are changing, and the role played by online communication is getting more and more importance. By adopting a user testing approach, this paper presents results of an analysis done on the online search funnel of the four main cruising companies. Such analysis is useful not only to compare the usability of the selected websites, but also to better define critical aspects of the search funnel within cruise websites from the viewpoint of user experience.