The effect of feedback within social media in tourism experiences

Authors:
Jeongmi (Jamie) Kim;Daniel R. Fesenmaier;Steven L. Johnson
Affiliations:
National Laboratory for Tourism & eCommerce, Temple University;National Laboratory for Tourism & eCommerce, Temple University;Dept. of Management Information Systems, Temple University
Venue:
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: web, mobile, and product design - Volume Part IV
Year:
2013

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Abstract

Recent research indicates that travellers are actively using social media in soliciting feedback from their friends and others before, during and after their trip. However, the impact of this feedback is not clear in terms of how the use of social media mediates the touristic experience. As such, the goal of this study is to identify how social media enable tourists to access their social networks and the mechanisms in which the use of social media shapes tourist's perceptions and emotions during their trip. Using a web-based experiment, this study confirmed that social media such as Facebook has the potential to significantly affect tourists' emotions and thus, improve the tourism experience.