The travel machine: mobile UX design that combines information design with persuasion design

  • Authors:
  • Aaron Marcus;Theresa Karolina Schieder;Lorenzo Cantoni

  • Affiliations:
  • Aaron Marcus and Associates, Inc., Berkeley, CA;Università della Svizzera italiana (USI, University of Lugano), Lugano, Switzerland;Università della Svizzera italiana (USI, University of Lugano), Lugano, Switzerland

  • Venue:
  • DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: web, mobile, and product design - Volume Part IV
  • Year:
  • 2013

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Abstract

Travel and tourism is a booming sector of the 21st century world economy. In an era of increasing leisure tourism or "part-time leisure tourism" tacked on to business trips, coming into contact with other cultures risks fading into the background. The Travel Machine project of 2012 developed effective ways to foster a shift from leisure to cultural tourism by changing people's travel behavior in the short- and in the long-term. Travel Machine, conceived by the author's firm, combines information design/visualization and persuasion design. This paper explains the development of its user interface.