Social influence process in the acceptance of a virtual community service
Information Systems Frontiers
A meta-analysis of the technology acceptance model
Information and Management
The acceptance and use of a virtual learning environment in China
Computers & Education
Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
ICALT '08 Proceedings of the 2008 Eighth IEEE International Conference on Advanced Learning Technologies
Internet social network communities: Risk taking, trust, and privacy concerns
Computers in Human Behavior
Personality and motivations associated with Facebook use
Computers in Human Behavior
Facebook as an academic tool for ICT lecturers
Proceedings of the 2009 Annual Conference of the Southern African Computer Lecturers' Association
Children and the Internet
Modeling educational usage of Facebook
Computers & Education
Facebook® and academic performance
Computers in Human Behavior
Can learning be virtually boosted? An investigation of online social networking impacts
Computers & Education
Factors influencing secondary school teachers' adoption of teaching blogs
Computers & Education
Review: Students' and teachers' use of Facebook
Computers in Human Behavior
Online social networks: Why do students use facebook?
Computers in Human Behavior
Computers in Human Behavior
The digital natives as learners: Technology use patterns and approaches to learning
Computers & Education
Video-sharing educational tool applied to the teaching in renewable energy subjects
Computers & Education
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Facebook is the most popular Social Network Site (SNS) among college students. Despite the popularity and extensive use of Facebook by students, its use has not made significant inroads into classroom usage. In this study, we seek to examine why this is the case and whether it would be worthwhile for faculty to invest the time to integrate Facebook into their teaching. To this end, we decided to undertake a study with a sample of 214 undergraduate students at the University of Huelva (Spain). We applied the structural equation model specifically designed by Mazman and Usluel (2010) to identify the factors that may motivate these students to adopt and use social network tools, specifically Facebook, for educational purposes. According to our results, Social Influence is the most important factor in predicting the adoption of Facebook; students are influenced to adopt it to establish or maintain contact with other people with whom they share interests. Regarding the purposes of Facebook usage, Social Relations is perceived as the most important factor among all of the purposes collected. Our findings also revealed that the educational use of Facebook is explained directly by its purposes of usage and indirectly by its adoption.