DIRECTV: forecasting diffusion of a new technology prior to product launch
Interfaces - Special issue: marketing engineering
Supply chain modeling: past, present and future
Computers and Industrial Engineering - Supply chain management
Supply Chain Coordination Under Channel Rebates with Sales Effort Effects
Management Science
Performance measurement of supply chain management: A balanced scorecard approach
Computers and Industrial Engineering
An advanced supply chain management tool based on modeling and simulation
Computers and Industrial Engineering
State of the art literature review on performance measurement
Computers and Industrial Engineering
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Various performance measurement techniques have been developed and applied in their respective fields, but the existing performance measurement methods have failed to provide significant assistance in the context of marketing strategies and innovation levels of a firm. In this paper, we have considered an important aspect of marketing policy involving examining the decision of a firm to distribute products and services to its consumer. The model developed in this paper is an extension to the Bass diffusion model which is generalized to incorporate the effects of marketing policy of the firm. In order to examine our model, computer simulation is conducted in order to measure the effect of innovation level and distribution of products and services on the change in the sales of a firm from its previous products and supply chain system. The performance measurement was developed by examining firm's level of innovation achieved by their Research and Development (R&D) performances, and sales of the products and services.