A manager's guide to integrated services digital network

  • Authors:
  • James C. Brancheau;Justus D. Naumann

  • Affiliations:
  • -;-

  • Venue:
  • ACM SIGMIS Database
  • Year:
  • 1987

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Abstract

Large businesses are becoming increasingly dependent on telecommunications for their continued survival. A recent development in telecommunications which will have enormous strategic impact through the next decade is the concept of integrated services digital network (ISDN). ISDN's strategic value is tied to its goal of providing low cost voice, data, and video access to nearly every home and office in the United States, and eventually, the world. This paper describes what ISDN means and explores many of the issues surrounding its evolution, development, and potential use as a strategic weapon. To support the discussion of ISDN, the current public telecommunications network is described in some detail. Market and competitive forces, motivating and inhibiting the evolution toward ISDN are discussed with some observations on what the future may bring. Finally, planning considerations with respect to ISDN and its strategic implications for business are discussed.